you're a star!!!!
Welcome to yet another outlet.. as one favourite posterous poster said "as if there isn't enough of me online as it is..." I wonder if I can out her.. hmm maybe another time, her outing on national television is probably enough for one day.
So this is my posterous for rockstar PR. And if you're reading this, you're either a huge fan of me (choice) or you've been tricked into coming here by the link I posted on twitter. Perhaps you were feeling a bit distracted or bored at work, saw the link and clicked it out of habit.
Whatever your reason... you are welcome to hang out here as long as you like. Comments are always nice, but don't feel obligated there.
What I wanted to talk about here that I probably shouldn't in other RPR outlets is this response - "You're a Star!!!!" And yes there are at least three exclamation marks. And here's why: The person writing it can't believe how much work they have just got out of me for zero financial investment on their part. They are genuinely so bloody excited about the something for nothing it takes at least three sometimes four exclamation marks to make their point.
And it isn't that I am feeling particularly bad about helping friends in business, or struggling businesses that are going down the gurgler. No - in fact I love helping those who genuinely need the help. But what someone (my darling wonderful friend who I am seeing tonight actually) pointed out...
"You are a f&%king fool Lou, these people have shedloads of cash and are just pulling the wool. You're not only being walked all over but you are doing your industry as well as the value against your own skillset NO FAVOURS"
And, after some consideration, and a bit of a discovery my friend is right. I counted up all the "You're a Star!!!!" comments from last week. I got 78. So that is 78 pieces of work out of one week where people have gotten a whole lot for nothing.
A colleague in Sydney was only just having this discussion with me... she gets approached all the time by clients who would like something for nothing. And while she was telling me the stories, I was outraged on how these people could be so rude.
Outraged until another publicist I am very good friends with came to me with one of MY COMMS PLANS that I had written FOR FREE from one of their new clients who wanted to PAY THEM to execute MY IDEAS.
Yep - big fool right hurr.
So, for the interests of my developing business, my industry who will hate me for reducing the value against skill and I suppose to make the justification of my jimmy choos that much easier against my Mr... please don't use my good natured help for your gain. Be upfront with your intentions.. tell the truth.. otherwise you just ruin it for those who actually need my help who I will be so much more wary of in future. Unfair on them much? You bet.
As always, lots of love and hugs
Lou xx